Monday , March 18 2019

When NOT To Start With A “Tripwire” Offer (doesn’t ALWAYS work)

If you’ve been around the “online marketing” block for any number of weeks, you’ve probably heard the buzz word… “Tripwire.”

A tripwire offer is really what it is.

…And what is this sort of offer?

Well, it’s an offer made on the front-end as soon as someone has given you their information – it can be a “Free + Shipping” deal… it can be a little $7 Webinar replay… or a PDF… or a $10 software…

A tripwire offer is basically a “low-dollar” offer to get a COLD prospect to warm up and become a customer (with a really really low barrier to entry).

It works famously too!

Last I heard, Perry Belcher is the “grand-father” and mastermind behind this tripwire deal – So, we’ll give him credit for coming up with it.

Problem is this…

If you’re NOT a big company, with a nice ascension funnel that has upsells and downsells, and can make more money on the backend, then starting with a tripwire might actually KILL your business.

See, you’re not really supposed to make any money with a tripwire.

In truth, 99% of the time we KNOW we’re gonna lose money on that front-end offer. It’s the backend $300 product… or $10k mastermind that we are looking to make up our front-end loss with.

So, if you’re not ready for the “tripwire” offer yet, here’s what I’d recommend doing…

Ya dig this one? Lemme know in the comments!

Building a successful business isn’t rocket science… but it is WORK.

Do the work. Test. Play. Experiment. And find out for yourself what works best.

About Nick Haubner

Nick is an innovative entrepreneur and thought-leader. He's always coming up with new angles and "gamified" elements to engage his audience in a way that's not only educational, but fun & rewarding. And, with 7+ years of meticulous studies of various religions, philosophies, and ways of being, he blends his own unique perspective with these "ideas" to bring you a deep (yet easy to understand & lighthearted) view of the World that'll open your eyes and inspire you to dig deeper into yourself to be the BEST you that you can be. Enjoy!

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