Here’s a new term for ya: “Color Hacking”
I actually discovered this idea from Russell Brunson while he was “Funnel Hacking.”
One of the ‘hacks’ he did was with Amazon’s Orange hex code (shown below). He used that exact color his order buttons and they apparently did pretty well.
It makes sense…
These huge companies don’t just use any ‘ol random color. They invest millions of dollars into discovering the PERFECT marketing positioning, sizes, shapes… and of course… colors.
So, here’s a little “color hacking”…
Amazon Dark Blue - #232f3f Amazon Light Blue - #42a0c5 Amazon Orange - #ff9a00 Target Red - #ce0000 Etsy Orange - #f76400 Ebay Blue - #0060d4 Ebay Yellow - #f6af00 Ebay Green - #84b900 Google Blue - #3e82f7 Google Red - #ed412d Google Yellow - #fdbd00 Google Green - #2da94f