Wednesday , September 20 2017

How To “Color Hack” Billion Dollar Ecommerce Sites

Here’s a new term for ya: “Color Hacking”

I actually discovered this idea from Russell Brunson while he was “Funnel Hacking.”

One of the ‘hacks’ he did was with Amazon’s Orange hex code (shown below). He used that exact color his order buttons and they apparently did pretty well.

It makes sense…

These huge companies don’t just use any ‘ol random color. They invest millions of dollars into discovering the PERFECT marketing positioning, sizes, shapes… and of course… colors.

So, here’s a little “color hacking”…

 Amazon Dark Blue - #232f3f
 Amazon Light Blue - #42a0c5
 Amazon Orange - #ff9a00
 Target Red - #ce0000
 Etsy Orange - #f76400
 Ebay Blue - #0060d4
 Ebay Yellow - #f6af00
 Ebay Green - #84b900
 Google Blue - #3e82f7
 Google Red - #ed412d
 Google Yellow - #fdbd00
 Google Green - #2da94f

About Nick Haubner

Nick is an innovative entrepreneur and thought-leader. He's always coming up with new angles and "gamified" elements to engage his audience in a way that's not only educational, but fun & rewarding. And, with 7+ years of meticulous studies of various religions, philosophies, and ways of being, he blends his own unique perspective with these "ideas" to bring you a deep (yet easy to understand & lighthearted) view of the World that'll open your eyes and inspire you to dig deeper into yourself to be the BEST you that you can be. Enjoy!

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  • Hi Nick.

    Great info! This is really cool to know!

    How do you get the hex code once you’ve found a color you like? You said you were screen shotting the colors. How do you find the code from the color in the image? Is there a tool you (and Russell) are using?

    Thanks!

    • Hey Mike! I use photoshop and the “eyedropper” tool, but if you don’t have photoshop or just wanna do it quickly online, you can use this site: http://imagecolorpicker.com

      They call it the HTML color code (instead of HEX) but it’s the same thing.

      All ya do is screenshot the photo you want, upload it to that site, and click on the area that includes the color code you want. Presto! You got your HEX code.

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