Want a strong brand…?
One that attracts hoards of new people to you and almost automagically transforms them into fans of your content and loads your bank-account with commissions and royalties…?
Who doesn’t, right?!
Well, although we only touch the surface here… If you capture the BIG picture from this short video, you’ll know exactly what you need to start doing right now. Let’s get into it…
How ’bout that RAINBOW at the end. Haha!
Little video tip for the future… Don’t film directly into the sunlight. Although, it was kinda cool.
So, little recap…
The 3-Phases are (1) Familiarity, (2) Authority, and (3) Trust.
One might argue that ‘authority’ comes first… But, in truth, you aren’t looked at as an authority until you show up enough for someone to look at you as one.
Don’t believe me?
Check this story out…
A little while ago (maybe 5-6 months ago) Kayla didn’t know who Tony Robbins was. To me, this was crazy. I thought EVERYONE must know who Mr. Robbins is…
But, then again, unless you’re really into personal development, you probably wouldn’t know. I’m sure there are lots of folks who don’t know who he is.
So, when I started talking about his new book, Money: Master The Game (and a few of his awesome videos), Kayla didn’t really vibe with it.
CLEARLY Tony Robbins has a lot of authority (from his audiences perspective)… But, for anyone new to even recognize it, they must become familiar with him.
That’s why familiarity comes first… Then authority… and then a trusting bond begins to form.
You could even build a strong brand just on familiarity alone. (over time your audience will look to you as an authority in a natural, organic progression)